I started doing vertical videos for my clients and the views and reach has been insane. The algorithm works so well that within hours we can reach a massive audience. So the only difference between a win or loss is how good the content is. That's where my experience comes in with my background in youtube and recent wins on TikTok. I'm a Silver play button award winner from Youtube. It's a silver plaque that they award to their best content creators above 100,000 Subscribers.