5 Rules To Stay Relevant Online for 2024

The digital space is an ever-evolving platform where trends never seem to sit still. It’s no surprise why audience fatigue is common, and even the most effective strategies can lose their edge in a matter of months.

So, whether you're running a business or creating content online, the question to consider is, how can you stay relevant? More importantly, how can you do it minus the cost?

Rule #1: Take advantage of AI technology

If you're familiar with Chat-GPT, you already know that it’s one of the best AI tools that can help you stay in the game. The truth is, creating content can be tough, and it's normal to sometimes run out of ideas. But with AI, you can work more efficiently on your articles, social media posts, and product descriptions. You get to save time and concentrate more on your strategies.

Rule #2: Replace static posts with short-form videos and interactive content.

Let's face it, static posts no longer generate the same level of likes, comments, and shares they used to. Nowadays, people have shorter attention spans, and they're more likely to scroll past a static post without really paying much attention. With that in mind, it's a good idea to transition to video posts and interactive content. Consider creating more video reels and utilizing features such as quizzes, polls, Q&A boxes, and live streaming in your stories.

Rule #3: Keep your content mobile-friendly.

Majority of internet users now access content using their phones or tablets. To effectively reach them, you must always ensure that your content is perfectly sized for small vertical screens, loads quickly, and is easy to navigate on touchscreens. Pay attention to the details: select a readable font, utilize mobile-specific features like push notifications, camera scanning, and GPS, and offer well-spaced buttons to accommodate touch gestures.

Rule #4: Perform data-driven decision-making.

Analytics offer solid data and insights into your audience's preferences and behaviors. By identifying which content types do best in terms of engagement, conversion, and other key metrics, you can focus your efforts on creating materials that are proven to be effective, rather than doing random experiments that would only lead to wasted labor.

Rule #5: Adopt an audience-centric approach.

Before publishing your content, take a moment and envision it from your target viewer's perspective. If you were someone scrolling past this content, would you want to keep watching it? Does it inspire you enough to comment or share with a friend? If not, then why should you post it? Always customize your content with the intention of connecting

Follow Emen tolentino on Instagram.